AI Meets Fashion: The First FashionTEX Festival for Digital Fashion in the European Capital of Culture Chemnitz
Digitalization, sustainability, innovative textiles, and artificial intelligence are rapidly transforming the fashion world. The FashionTEX Festival will make these developments visible and tangible for the first time on November 6 and 7, 2025, at fabrik Chemnitz.
The international European university project FashionTEX builds on the city’s great textile tradition and simultaneously demonstrates that fashion today is far more than an economic factor: It is an expression of innovation, creativity, and cultural change.
Under the motto “Phygital instead of analog,” analog fabrics and digital technologies merge to create new forms of design, from AI-supported processes and smart materials to virtual and augmented realities.
“The festival demonstrates how strongly our network has already grown and the importance of digital fashion, textile innovation, and European cooperation today,” says Annett Reeder, project manager of the European Cultural Forum and organizer of the FashionTEX Festival.
Over two days, the festival combines creativity, technology, and sustainability. International speakers, students, and companies from across Europe will present innovations in the fields of digital fashion, smart textiles, 3D design, and AI in fashion.
A special highlight will be the presentation by 24 fashion students from ten European countries, who will showcase their visions of tomorrow’s fashion as part of the EU project FashionTEX – from virtual 3D designs to physical outfits. Visitors can also have themselves scanned, create their own avatar, and try out digital fashion for themselves.
